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Medicare Pal Brand

Medicare Pal Brand Resourses and Guidelines

The Medicare Pal logo is our signature. Consistent use of this asset reinforces our mission to simplify Medicare for millions of Americans
Standard Brand Compliance
The Medicare Pal logo is available for download below. To maintain brand consistency, please always use the most current version. Avoid downloading logos from third-party search engines, as they may be outdated or incorrect.
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Primary logo color
Our primary expression of the logo is in [Insert Primary Color, e.g., Medicare Pal Yellow ] with a green icon.
Primary logo color
A Primary Color logo on a yellow background is our preferred and most common logo usage.
Over imagery
A Primary Color logo may also be used over carefully selected imagery, provided there is sufficient contrast for readability. The icon should always remain green and yellow in this application and must never be transparent.
Logo usage
To ensure consistency and protect the integrity of the Medicare Pal brand, please follow these guidelines when applying our logo.
1/3 X
Logo clear space
To maintain visual impact and legibility, a minimum clear space must always surround the logo. This space is calculated by taking the total width of the logo (X) and dividing it by four (1/3 X). No other graphic elements, text, or imagery should intrude on this area.
Minimum 16px / 6mm
Logo minimum size
To preserve readability, the logo must never appear smaller than the approved minimum dimensions:
  • Digital: 16 pixels wide
  • Print: 6 millimeters wide
In-use examples
Below are examples of correct Medicare Pal logo applications. Always maintain the required clear space around the logo and avoid placing it too close to other logos, text, or design elements. The logo must be positioned at least half its width away from any other content.
Example website footer
Example marketing collateral
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